OVERVIEW
When going to the farmers market or wherever goes, they will come across all types of peppers from around the world. Most pepper enthusiasts don't always know every type of pepper. 
Fact: Wikipedia estimates 50,000 varieties of "Capsicum" (pepper) cultivars.

GOAL 
Develop a system for a person to narrow down possible peppers.

Problem Statement 
Misidentification peppers may lead to vomiting, agony, numb, fainting, hallucinations, or worse...death.

PROCESS
1. Research: Competitive analysis > Customer's idea/issue > User persona
2. Concept: Brainstorming > Mapping / User flow > testing > Repeat
3. Design: Sketching > wireframes > refine wireframe > repeat > Moodboard > High-fidelity
 design
RESEARCH
Competitive Analysis
Discovered there is only one app that serves to pepper enthusiasts.
Feedback from the Users
Number one request are scanning the seeds which was a surprise because that goes against the scientific research based on heat source; the heat comes from within the internal wall or ribs therefore the seeds are coated with the juices, not itself. 
Kendra Pierre-Louis

USER PERSONA
CONCEPT
DESIGN ITERATION
After going through several rough wireframes based on usability being artificial intelligence the priority, considering most of the users on other competition's app are forced to go on a very long scroll.  
The idea behind is to narrow down the list of possible matches quickly and easily.  
MOOD BOARD
HIGH-FIDELITY DESIGN
After examining and researching different key factors as pepper app, I created a new UI design. I took into consideration all the elements provided in the feedback and science research. 
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